Great Designs: Reel Catch

I love capturing the detail and simplicity in branding.  As a graphic design student, I love cataloging inspiration from various companies.  However, this branding comes from a student at the art school of Edinburgh, UK.  Jesse Harris was assigned a project regarding the branding of a product or produce.  His design imagery comes from paper cuts of fish shapes/parts that aim to communicate a clean, simple design aesthetic when combined with the typography and materials used.

Via http://www.thedieline.com/blog/2011/6/20/student-spotlight-the-reel-catch.html