Lately I have been much attracted to great logo designs. Come to think of it, I have always been mesmerized by a terrific and creative logo. Branding is such a crucial part of any business, it must be cohesive yet memorable. I can remember a time in school when my teacher announced that the Coca Cola logo was the most identifiable brand in the world, more people could identify what the brand stood for than a photo of the current president. The power of branding became clear to me then, and has yet to cease amazing me. As it should be, considering I'm going to study Graphic Design.
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